Edward Bernays

Edward Bernays
Vital Statistics
 Name: Edward Louis Bernays
 Country of Origin: Austria
 Occupations: Advertising, Public Relations
 Year born: 1891
 Year died: 1995
 Age: 104
 ISNI: 0000 0001 1032 7312
 LCNA: n79056585
 Attribution:
Original Curator: MaryC

Edward Bernays was an American business consultant who is widely regarded as having created the modern profession of public relations with his groundbreaking campaigns of the 1920s. Bernays attained clients among major corporations and became known for boosting their business by causing changes in public opinion.

Advertising was already commonplace by the early 20th century. But what Bernays did with his campaigns was significantly different, as he didn't openly seek to promote a particular product the way a typical ad campaign would. Instead, when hired by a company, Bernays would set out to change the opinions of the general public, creating demand which would indirectly boost the fortunes of a particular product.

Collaborators
Referenced In
None listed
Articles Published

First published:

Condensed List of Works
Detailed Body of Work
(10 listed)
The Case for Reappraisal of U.S. Overseas Information Policies and Programs
Burnet Hershey - Edward Bernays - The Case for Reappraisal of U.S. Overseas Information Policies and Programs
PREFACE Communication binds people together or keeps them apart. The communications revolution of the last 50 years has given added weight to this truth. Speedy communication makes it possible to hear a whisper instantaneously anywhere in the world and to...

Published in: English
Editions available: 1
Biography Of An Idea: The Founding Principles of Public Relations
Edward Bernays - Biography Of An Idea: The Founding Principles of Public Relations
The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion

Thema Categories: Public relations
Published in: English
Editions available: 1
Biography of an Idea: Memoirs of Public Relations Counsel
Edward Bernays - Biography of an Idea
The idea is Public Relations. The author is the pioneer who did more than anyone else to establish its principles, practices and ethics. The book is his autobiography, of which Eric Hodgins has written: [It] "is inextricably entwined with some...

Published in: English
Editions available: 1
Your Future in Public Relations
Edward Bernays - Your Future in Public Relations
This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available...

Published in: English
Editions available: 2
The Engineering of Consent
Edward Bernays - The Engineering of Consent
The Engineering of Consent, A scientific approach to public relations, Edited by Edward L. Bernays. Third printing 1969. Hardcover 246 pages

Thema Categories: Public relations
Published in: English
Editions available: 1
Public Relations
Edward Bernays - Public Relations
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our public.

Thema Categories: Public relations
Published in: English
Editions available: 3
Propaganda
Edward Bernays - Propaganda
"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."-Noam Chomsky A seminal and controversial figure in the history of political thought and public relations, Edward Bernays...

Thema Categories: Propaganda & Political Psychology
Published in: English
Editions available: 3
An Outline of Careers: A Practical Guide To Achievement By Thirty-eight Eminent Americans
Edward Bernays - An Outline of Careers
1928. Bernays, regarded by many as the father of public relations, has compiled a collection of essays that place in the hands of the youth of this country information concerning all phases of professional and industrial life, so that they...

Published in: English
Editions available: 1
Crystallizing Public Opinion
Edward Bernays - Crystallizing Public Opinion
A seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

Thema Categories: Public relations
Published in: English
Editions available: 6
The Broadway Anthology
Edward Bernays - The Broadway Anthology
Excerpt from The Broadway Anthology The patriotic orchestra of eighty five men Was keyed to an extraordinary patriotic pitch For these were patriotic concerts.

Published in: English
Editions available: 3
Similar People by Occupation and Specialty
Edward Bernays
Edward Bernays was an American business consultant who is widely regarded as having created the modern profession of public relations with his groundbreaking campaigns of the 1920s.
Edward Bernays
Country of Origin: Austria
Contribution(s): 10
Occupation(s): Advertising, Public Relations
Edward Bernays
Edward Bernays was an American business consultant who is widely regarded as having created the modern profession of public relations with his groundbreaking campaigns of the 1920s.
Edward Bernays
Country of Origin: Austria
Contribution(s): 10
Occupation(s): Advertising, Public Relations